I help businesses harness Generative AI, structure their data strategy and gain visibility in the new AI search engines (GEO / LLMs), combining over 25 years of corporate experience with a 100% practical approach.
Experience collaborating with leading brands and projects
Solutions designed for companies that want to move forward confidently in adopting Artificial Intelligence and harnessing their information.
Defining practical use cases where Generative AI generates direct savings and operational efficiency, supporting the team for smooth day-to-day adoption.
Organising and visualising your company's key data. Creating clear dashboards and analytical reports for better management decisions.
Optimisation for generative engines (GEO) and language models (LLMs such as ChatGPT, Perplexity or Google AI), ensuring your business is cited and recommended.
I bring a pragmatic vision combining business experience, analytical rigour and realistic solutions.
| Area of Work | Typical Technology Consulting | My Way of Working |
|---|---|---|
| Generative AI | Standard tools disconnected from the company's real objectives. | Use cases selected for their tangible impact on productivity and profitability. |
| Data Strategy | Scattered metrics and complex dashboards that no one uses day to day. | Clean, structured and accessible data to answer management's key questions. |
| Visibility & GEO | Approach focused solely on traditional SEO and blue search links. | Optimisation so AI models understand your proposition and recommend it. |
| Support | Delivery of technical reports without training or follow-up for the team. | Hands-on closeness and direct training so people adopt the tools without stress. |
I understand corporate reality from the inside (P&G, Unilever, Danone). Realistic plans adapted to the pace and demands of each organisation.
Proven methodology and independent judgement to prioritise technology projects that genuinely add value.
I collaborate with specialists in data engineering, cybersecurity or development for projects requiring specific capabilities.
I am Natalia Da Costa, a consultant specialising in Artificial Intelligence, analytics and data strategy in Barcelona.
After more than 25 years leading digital transformation and strategic marketing projects at companies across different sectors, my goal is to help you bring technology down to earth clearly, removing unnecessary jargon and focusing on tangible results.
View my professional profile on LinkedInWe analyse your current needs, strategic priorities and the state of your available data.
I design a roadmap of AI and data solutions that delivers value quickly and without excessive technical complications.
I facilitate the integration of tools and train the team to ensure they are used with confidence.
We measure the impact on efficiency and profitability to consolidate improvements and keep evolving.
Real experiences from companies and executives after optimising their processes and decisions.
"Her no-pressure approach let us adopt AI at our own pace. The results have been exceptional."
"Natalia transformed our digital strategy. In 6 months we automated key processes with great efficiency."
"Thanks to her expertise, we now have real data to make better decisions. Immediate positive ROI."
I identify processes where Generative AI and data create real time and cost savings, design a tailored roadmap, and support your team so the technology is adopted naturally and productively.
GEO (Generative Engine Optimization) optimises your company's digital presence and data structure so models like ChatGPT, Perplexity or Google AI Overviews recognise your brand as a reference and recommend it directly to potential clients.
Any AI tool needs clean, well-organised data to work correctly. A solid analytical foundation prevents errors and enables strategic decisions based on reliable information.
Tell me your priorities. Let's explore how AI, a strong data strategy and positioning in generative engines can drive your company's growth.
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