Natalia Da Costa · AI, digital strategy, data and GEO consultant · Barcelona
I help leadership teams frame challenges in artificial intelligence, digital strategy, data and analytics, eCommerce and transformation: what to prioritise, where real value lies and how to turn it into a roadmap the team can execute. More than 25 years connecting business, technology and people.
A first conversation to understand the context. No pre-packaged solutions.
01 · The decision
Artificial intelligence has multiplied the possibilities — and the noise. Adding technology, having more data or launching another digital project does not guarantee a better decision.
I work with organisations that need to prioritise AI use cases, review a digital strategy, turn data and analytics into decisions, unlock eCommerce performance, improve customer experience or prepare for a new stage of transformation and growth.
I also help companies improve their AI search visibility, LLM positioning and GEO so they remain visible when customers research and compare solutions in ChatGPT, Gemini, Perplexity or Google AI.
01What deserves attention now?
02Where is the real value?
03What can the team realistically take on?
04Which decision will make progress possible?
I do not start with a tool. I start by understanding what is happening and what needs to change.
Poblenou · Barcelona · 22@
I work from Poblenou, once known as the “Catalan Manchester” and now part of 22@, Barcelona’s district for innovation, technology and knowledge. It mirrors the work I do: turning digital strategy, data and artificial intelligence into actionable business decisions.
02 · Judgement
My work is not about recommending the latest tool. It is about reading the context, asking the right questions, distinguishing an opportunity from a distraction and connecting each decision with business reality.
I connect digital strategy and transformation, data and analytics, generative AI, AI and LLM visibility, GEO, marketing, eCommerce, growth and customer experience as parts of the same system.
Areas I connect
Technology can amplify a direction, but it cannot replace it.
Data is only useful when it helps someone make a decision.
Adoption is not the final phase of a project: it is designed from the beginning.
Execution matters as much as the idea.
03 · Experience
I am Natalia Da Costa. My career brings together more than 25 years in business, marketing, digital strategy, data, analytics, eCommerce and transformation.
I have worked across companies and consulting, with very different teams and challenges. That experience helps me recognise the distance between a good idea and a decision an organisation can execute, adopt and sustain.
Today I help leaders in business, marketing, digital, data and innovation prioritise, decide and move forward with a shared direction.
Professional experience connected with
Success stories
Strategic consultancy · CEO
“Her no-pressure approach allowed us to adopt AI at our own pace. The results have been exceptional.”
FMCG multinational · Marketing Director
“Natalia transformed our digital strategy. Within six months, we had automated key processes with great efficiency.”
Healthcare · Operations Director
“Thanks to her experience, we now have real data to make better decisions. Immediate positive ROI.”
04 · How I work
I work directly, with enough rigour to structure the project and enough flexibility to adapt it to the team’s reality.
Understand the business, the context, the constraints and the decision that really needs to be made.
Separate noise from signals, set criteria and prioritise the opportunities that make the most sense.
Turn the decision into a roadmap, practical next steps and a way forward the team can own.
See what is working, learn and adapt without turning the method into bureaucracy.
You work directly with me. If the project needs a very specific technical capability, I bring in the right specialist without losing continuity of judgement or the overall view.
The result: a better-founded decision, a shared priority and a realistic next step.
05 · Frequently asked questions
Short answers to questions that often come up before starting a project.
It starts with the business, not the tool. I identify where generative AI can add efficiency, better information or new capabilities, prioritise viable use cases and turn them into a roadmap the team can adopt.
It is the work of making a brand, its expertise and its content understandable, verifiable and relevant to generative engines and language models such as ChatGPT, Perplexity, Gemini or Google AI. It does not replace SEO: it extends it with structure, authority, context and content that can be retrieved and cited.
Because a good decision needs reliable information. Structuring data and analytics helps prioritise better, measure impact, reduce errors and avoid AI projects disconnected from business reality.
No. I work at the intersection of digital strategy, data and analytics, generative AI, eCommerce, marketing, customer experience, growth and transformation. Technology is part of the decision, not the starting point.
06 · The conversation
The problem does not need to arrive neatly framed. Tell me what is happening, what you have tried and what would need to change for the project to have been worthwhile. I will read your message personally and reply to assess whether I can help.
